The changing consumer preferences of new mommies

This year, Mother’s Day was celebrated like never before, with people taking a moment to click selfies with their mothers. From children to movie stars, one could see love and affection for their moms flooding across all social channels. As Mother’s Day was the trending topic on the social media, let’s take a peek into the changing consumer preferences, purchasing criteria and media preferences of women who become mothers. A recent...

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Social Media Marketing Automation Tools Enhance Customer Relationships

Marketers are fast switching to the social channels, but how many of them are making the most of it? Sometimes, even 24 hours won’t be sufficient to complete a task. That’s the case with small businesses around the world. The business owner has so many things to handle and it becomes nearly impossible to manage social media single-handedly. That’s where Marketing Automation Tool enters. The tool helps users to save time and avoid the...

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The curious change of Facebook’s organic reach

In 2014, when Facebook discussed about the decline of its organic reach, marketers wouldn’t have thought that the day is fast arriving and they will have to pay to play on its News Feed space. Today there is a splurge of content across all social media platforms. People are sharing more images and videos than they used to a couple of years ago. Thanks to smartphones, which enables fast and easy sharing. So, why is the organic...

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