The curious change of Facebook’s organic reach

In 2014, when Facebook discussed about the decline of its organic reach, marketers wouldn’t have thought that the day is fast arriving and they will have to pay to play on its News Feed space. Today there is a splurge of content across all social media platforms. People are sharing more images and videos than they used to a couple of years ago. Thanks to smartphones, which enables fast and easy sharing. So, why is the organic...

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